Expanding Your Window of Opportunity

Joe Austin

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Harness New Media Channels to Improve Search Rankings, Build Brand

How Companies Can Harness Key New Media Channels

Building brands with the Web requires much more than a Facebook page and a thousand Tweets. Social media sites such as Facebook, LinkedIn and Twitter are useful tools - but also time-intensive and can involve the risk of uncontrolled messages. Savvy companies are learning to capitalize on the exploding number of online new media sites that can rapidly build brand awareness and authority - if you know how to harness them to your advantage.

New solutions such as the Ventana New Media Engine (NME) are emerging that enable companies to effectively publish content across the Web, build communities for online lead generation, and gain viral exposure that expands corporate presence and awareness among prospects, customers, partners and other key audiences.

Download Harnessing Six Channels of New Media for Long-term Success and learn how corporate content can be syndicated in a controlled fashion across microsites, social news communities, image sharing communities, and more to greatly expand brand awareness while reducing the time and effort necessary to reach the myriad of online new media sites.

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Joe Austin is Vice President, Client Relations, at Ventana Public Relations. He joined Ventana PR in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications. Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others. With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership. Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.