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Thinking of Master Data Management? Don't Do It - Find Out Why

A paradigm shift in MDM delivers substantial benefits

In this report, Queplix reviews the major challenges associated with the traditional paradigm for Master Data Management (MDM), and introduces a new approach that enables organizations to enhance ROI, speeds implementation time, and reduces risk of project failure.

As outlined by the report, organizations must deal with nine major challenges associated with the current MDM paradigm:

  1. "The Big Bang" - unrealistic project scope and time to complete implementation
  2. Manual processes and professional services requirement
  3. Data discovery and gaining visibility into data elements
  4. Complex planning and management
  5. Requirement to transform to MDM model
  6. Painful to achieve synchronization
  7. Cloud architecture and integrating data that does not reside in the data center
  8. Scalability is difficult
  9. Complex maintenance once project is completed

An alternate approach, called Virtual Master Data ManagementTM (VMDM), addresses each of these challenges and enables organizations to improve their return on investment, reduce time to implementation and risk of project failure. VMDM brings visibility and enterprise-wide control that simplifies maintenance and enhances compliance and audit. At any level, this new paradigm provides full visibility, from one console, into the state of all aspects of transforms, metadata, metrics on data integration flow and metrics on data integration server performance. To download this report in its entirety, visit www.queplix.com.

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Joe Austin is Vice President, Client Relations, at Ventana Public Relations. He joined Ventana PR in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications. Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others. With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership. Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.