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Fixing Master Data Management - A New Model

Aligning Master Data Elements Through Harmonization

Michael Zuckerman, Chief Marketing Officer for Queplix, discusses the advantages of aligning master data elements through harmonization, presenting a fundamental shift in Master Data Management.  See video at:
http://www.youtube.com/watch?v=bOJlYnG1tqw

Enterprise data virtualization solves a perpetual problem: the increasing number of online applications that do not share a consistent and common data set. Uniquely, Queplix presents a persistent metadata server, accessible to all applications to enable a common source of data information and truth. This benefits application areas like customer relationship management (CRM), where cloud-based solutions such as SalesForce.com® (CRM – NYSE) require integration and ongoing data harmonization with on-premise applications – PeopleSoft® (ORCL – NASDAQ), Siebel® (ORCL – NASDAQ), SAP® Enterprise Resource Planning (ERP) (SAP – NYSE ADR), Supply Chain Management (SCM) and many others to provide a consistent view of customers. Consistent data enhances customer service, reduces operating costs and increases operational effectiveness in many areas. Consistent data is also an important part of compliance for chief financial officers that must certify the accuracy of reporting.

Queplix is the leader in enterprise data virtualization, enabling organizations to automatically and securely integrate Cloud and SaaS based applications with the rest of the enterprise with speed and simplicity. Once virtualized enterprise data becomes a liquid resource which can automatically be extended securely to any application. Queplix customers benefit from fast implementation and rapid return on investment. Queplix has thousands of users around the world and serves customers such as Home Depot, Homesite and Sony Ericsson. Please visit www.queplix.com for more information.

Follow Queplix on Twitter at http://www.twitter.com/QueplixCorp

For parties interested in Queplix, Data virtualization, SalesForce Integration, CRM Integration, ERP Integration, Database Integration, Enterprise Application Integration, SAP Integration, Data Integration, Data integration software, Cast Iron Systems, Composite Software and Denodo Software

More Stories By Joe Austin

Joe Austin is Vice President, Client Relations, at Ventana Public Relations. He joined Ventana PR in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications. Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others. With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership. Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.