Expanding Your Window of Opportunity

Joe Austin

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Related Topics: Virtualization Magazine, Backup Outsourcing Journal, Cloud Backup and Recovery Journal

Managed Backup: News Item

Top Industry Analysts Address Growing Cloud Backup Market

Asigra hosts Cloud backup partner summit

Asigra Inc. is hosting the Asigra Cloud Backup Partner Summit this week where top storage industry analysts and experts are presenting on the trends and opportunities for service and solution providers in cloud backup. The Asigra Cloud Backup Partner Summit brings together more than 300 Managed Service Providers (MSPs) and VARs with services and solutions Powered by Asigra. The Summit serves as a platform for solution and service providers to capitalize on the increasing adoption of cloud backup by organizations worldwide.

Cloud backup is an appealing data protection option for many IT organizations. As data growth continues unabated and companies need to protect data across laptops, desktops, servers, virtualized data centers and cloud environments, traditional backup/restore is incapable of completing backup jobs within the backup window and recovering data in a time period defined by users. Both large enterprises and SMBs are moving toward or are carefully considering the move to a private, public, or hybrid backup cloud for organization-wide data protection. Asigra was the first to develop cloud backup technology in 1986 by creating a platform that could deliver backup and recovery services over telephone lines. Over 20 years later, the company’s cloud backup platform remains the most efficient and secure solution of its kind.

At this year’s conference, the business opportunity in cloud backup will be the featured topic of the event. According to a recent report by IDC, cloud backup was named one of the Top 5 applications in the cloud computing space by more than 500 SMBs and enterprises surveyed. Organizations are making the shift toward cloud backup for IT cost containment, simple deployment, usability, data mobility, and continuous access to the latest software features and functionality. Cloud backup enables IT users to quickly harness the power of this new IT platform to streamline operations and reduce costs. For resource constrained organizations, and industries with compliance mandates that are looking to improve their backup processes, the cloud backup model can deliver secure, reliable, predictable and high-performance data protection.

The lineup of presenters at this year’s Asigra Partner Summit features the top tier of storage market and research analysts and industry thought leaders. Featured speakers include Lauren Whitehouse, Senior Analyst with the Enterprise Strategy Group; Tim Harmon, Senior Analyst, Forrester Research; Dave Russell, Research Vice President at Gartner; Marc Staimer, Founder, Senior Analyst and CDS at Dragon Slayer Consulting; and Curtis Preston, Executive Editor at BackupCentral.com and independent backup expert. These industry experts will present on trends in cloud backup and provide industry insight to reveal business opportunities for MSPs and VARs.

In addition to the formal presentations, the conference offers attendees an interactive experience with open discussions, moderated partner panels and educational lectures. The Asigra Cloud Backup Partner Summit provides a unique dual-track program with sessions that focus not only on cloud backup technology but on business development and best practices as well.

“The two most compelling IT topics of the past year have been how to leverage the cloud and virtualization to slash costs and improve efficiency,” said Asigra CEO David Farajun. “This forum offers an opportunity for our partners to learn how these two technologies can be accessed to transform backup infrastructure and how these trends can be leveraged to grow their business.”

The Asigra Cloud Backup platform is a revolutionary backup architecture optimized for cloud computing and designed to offer backup efficiencies unavailable with traditional backup architecture by allowing companies to capture less, ingest less, and store less data -- reducing the amount of backup assets you buy, manage and maintain. Asigra Cloud Backup technology can be leveraged as a software or SaaS to optimize, economize and modernize the backup infrastructure.

More Stories By Joe Austin

Joe Austin is Vice President, Client Relations, at Ventana Public Relations. He joined Ventana PR in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications. Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others. With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership. Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.